Knowledge and intelligence are important factors when it comes to the determination of a brand’s strategic direction and positioning. However, that is only fifty percent of what it takes.
If there is one thing that working with music has shown me, it is that you will also need intuition, timing and close collaboration to create the perfect ensemble.
To me, great food touches a person’s life when you put your heart and soul into it, and make all the ingredients blend together. It’s the little details that always creates such a great taste.
Food can be art. Food can be aesthetics. Food is so simple, that’s why it is so complicated. The same goes for a designer. No magic will do.
To me brand building is similar to running a marathon; there’s no one giant step that does it, it’s a lot of little steps.
You may have the courage to start but to finish strong and achieve your goals, you need to dig deeper and be willing to push forward.
With her happy and bubbly attitude Jing Ying – or simply ‘JY’ – is bringing a very positive vibe into the office; and combined with her dedication and passion she is truly inspirational for the whole team. JY seems to be the born designer: juggling with fonts, colours and layouts are engrained in JY’s DNA!
In her free time, JY is a passionate TV drama consumer, loves good food; and her hobby is photography!
Steve says that working in a branding industry is like playing drums. “A drum kit contains snare, bass, hi-hat, tom-toms and cymbal, together it will create an amazing rhythm. The same hold true in branding. Designers, developers, copy writers, and project managers work together to create great work.”
She’s a graduate from the respected Lasalle College of the Arts in Singapore where she majored in Design Communication. Yoyo’s skills and interests are very broad and she’s continuously challenging the old-fashioned layout norms and the relationships between image and text.
Whenever Yoyo isn’t pushing the boundaries of graphic design, illustrations and animated motion graphics, she enjoys drawing, listening to her own favourite tunes and she absolutely loves the rush and vibe of an awesome live-music gig.