Knowledge and intelligence are important factors when it comes to the determination of a brand’s strategic direction and positioning. However, that is only fifty percent of what it takes.
If there is one thing that working with music has shown me, it is that you will also need intuition, timing and close collaboration to create the perfect ensemble.
Today’s world of marketing communication is fast, dynamic and sometimes volatile. There are days when everything goes according to plan and there are times when you need to move quickly to tackle unexpected situations.
Surfing throws up similar challenges that tests you mentally and physically. No two waves are alike and once you’re out there sitting on your board, conditions can change very quickly. You always need to have a plan.
To me, great food touches a person’s life when you put your heart and soul into it, and make all the ingredients blend together. It’s the little details that always creates such a great taste.
Food can be art. Food can be aesthetics. Food is so simple, that’s why it is so complicated. The same goes for a designer. No magic will do.
Business Development Director
Traveling and taking a journey is comparable to a brand’s evolution. Quite often a business is confronted with choices in future direction and it sometimes takes a bit of courage to make a decision to embark on the next stage of the trip.
Traveling and being on the road has taught me a lot of things and I believe in the quote by Mark Twain which says “Travel is fatal to prejudice, bigotry, and narrow-mindedness”.
To me brand building is similar to running a marathon; there’s no one giant step that does it, it’s a lot of little steps.
You may have the courage to start but to finish strong and achieve your goals, you need to dig deeper and be willing to push forward.
Account management in a brand agency has quite a lot of similarities to my hobby – cooking. In both situations I need a good recipe; and once everything is about to go into action a good “mis-en-place” is the foundation for a delicious dish. In other words, a solid methodology and our Brand DNA framework is the key to success.
When Charmain is not at work, she likes to cook, travel and she paints on glass; she’s a creative in disguise.
Oreo – as most people call her – has always had a weak spot for ‘artsy-fartsy’ things, ever since she was a child. Design and “aesthetically pleasing things” are like a language for her, and it’s the addition of her imagination that can transport her anywhere. Ultimately, the creation of something new is the most fulfilling feeling for Aurea.
She likes to travel the world and collect random artwork from the places she visits; all to be displayed one day, inside a glass cabinet in her dream art room. Aurea can’t live without her own music playlist, her pet dog “Cookies” and her television; she’s a TV junkie!
With her happy and bubbly attitude Jing Ying – or simply ‘JY’ – is bringing a very positive vibe into the office; and combined with her dedication and passion she is truly inspirational for the whole team. JY seems to be the born designer: juggling with fonts, colours and layouts are engrained in JY’s DNA!
In her free time, JY is a passionate TV drama consumer, loves good food; and her hobby is photography!
Steve says that working in a branding industry is like playing drums. “A drum kit contains snare, bass, hi-hat, tom-toms and cymbal, together it will create an amazing rhythm. The same hold true in branding. Designers, developers, copy writers, and project managers work together to create great work.”
She’s a graduate from the respected Lasalle College of the Arts in Singapore where she majored in Design Communication. Yoyo’s skills and interests are very broad and she’s continuously challenging the old-fashioned layout norms and the relationships between image and text.
Whenever Yoyo isn’t pushing the boundaries of graphic design, illustrations and animated motion graphics, she enjoys drawing, listening to her own favourite tunes and she absolutely loves the rush and vibe of an awesome live-music gig.