Nu Sentral - Nu Retail Rules
Following the official launch to the corporate investors, partners and the government with Dato' Sri Haji Mohd Najib Bin Haji Tun Abdul Razak (Prime Minister of Malaysia) as the key note speaker, an upbeat launch was held for the retail community. Brandcourage conceived this ambitious event entitled 'Nu Retail Rules' that combined the high fashion and glamour of the red carpet with the freshness and urban style of the street. This involved live models in pop-retail window displays, a fashion show featuring Malaysia's new talent and an MTV-type broadcast atmosphere (with Lina Teoh, former Miss Malaysia, as the emcee). Interest in the new development was extremely hot with more than 150% enquiries.
Nu Sentral - Nu Retail Rules
