Sembcorp - Vital Partners Essential Solutions
The challenge was to build the right profile for the organisation across its stakeholders in the face of corporatisation and restructuring. Sembcorp is a leading utilities and marine group; a trusted provider of essential energy and water solutions to both industrial and municipal customers, Sembcorp is also a world leader in marine and offshore engineering. In addition, it is an established developer of integrated industrial townships in Asia and a provider of environmental solutions. At Sembcorp, they form vital partnerships with their customers and through their integrated group strength can deliver solutions that are essential for their customers to do business better. Sembcorp provides essential solutions through four core businesses - utilities, marine, environment and industrial parks. The corporatisation process meant a significant restructuring of the organisation and needed a clear focus. As part of the brand strategy, it was identified that energy, water and the environment represented the three most significant changes globally and matched the groups capabilities. The communications leveraged their long-term partnerships with their customised approach.
