Byond Global - Raise Your Expectations
The core business of Byond is debt collection. Their key activity is the acquisition and settlement of debt. They will chase delinquent accounts on behalf of third parties, usually financial institutions that have outsourced this process. Their strength comes from a focus on changing the repayment habits of bad debtors, who have become a liability to their lenders. By following the Byond formula of repayment, bad debtors can get the benefit of improved credit ratings. Many companies have utilised the services of call centres in the Phillipines and India. This has worked well for telemarketing, sales and technical support. When this is combined with foreign labour arbitrage, it gives Byond a significant cost advantage. Brandcourage developed the brand strategy, based on 'raise your expectations' (hence the naming the company 'byond') to take this to the financial services market, to position their specialist skills in the minds of banks, insurance companies and credit agencies.
