The Sentral Residences - Living Fabulously
The challenge was to create a residential brand that would position the property correctly for the investment market (local and international) and would also continue to be relevant to these who would occupy it (expatriats) in a market that was already saturated with residential apartments and condominiums. Brandcourage capatilised on three key factors to create the brand vision.
First, was the central location in the heart of Kuala Lumpur Sentral Central Business District, hence the name 'the Sentral Residences'. Here residents could enjoy the ultimate urban lifestyle.
The second factor were its uninterrupted views of the KLCC (Petronas Towers) and Menara KL in one direction and the Lake Gardens in the other.
Third were the superb facilities including the SkyClub and infinity pool, located on the top-most level, spanning across the two towers.
In a world where it seems more and more luxury is no longer an effective differentiator, Brandcourage branded the Sentral Residences as offering luxury plus an inherently more exciting lifestyle. A lifestyle that has a touch of Hollywood about it. This means being popular, connected, in demand and successful. It means being acknowledged and envied for your excellent style and taste and appreciation of the best life has to offer. At the Sentral Residences it means you are... Living Fabulously.
