Affiniti Medini

Healthy, Happy, Wise

Afiniti Medini was developed by Pulau Indah Ventures Sdn Bhd (PIV), a 50-50 venture between Khazanah Nasional Bhd (Malaysia) and Temasek Holdings Pte Ltd (Singapore). Launched in Johor Baru earlier this year by Prime Minister Najib Tun Razak and his Singaporean counterpart Lee Hsien Loong, the urban wellness project located in Medini, Iskandar Malaysia was created to extend the region’s infrastructure to support medical tourism. The key partners included CIMB Investment Bank Bhd, The Ascott Ltd and Parkway Pantai Ltd. Brandcourage developed the brand strategy, communications and design in conjunction with the investment teams of both countries, working closely with the architect, landscape architects and other property consultants to provides a solution that best represented the holistic experience through its five key offerings – a corporate training centre, serviced apartments, strata residences, a wellness centre and a retail component.