Aurora Residence Subang Jaya
Be the first
Aurora, Subang Jaya was the last in a series of developments in a rapidly maturing neighbourhood of Subang Jaya – in fact it would be the last ‘new residential development’ in this sort-after area, Minutes from shops, entertainment and transport options – the positioning based around being a ‘first’ started with the way in which dto technology was leveraged in the design and planning. For the first time, Sime Darby Property utilised a propriety approach that allowed potential residents to select options effecting the entire development. Facilitated online, this process immediately gained traction with customers in the sales process.
Brandcourage used ‘Be the first’ starting point to amplify other key benefits offered by Aurora; like be the first for liveability (a great place to live, rest and play); be the first for legacy (co-created through technology with tenants); be the first for location (a prime destination that is close to everything).