Because emotions need a voice
Beato are in the business of personal and corporate gifting, as well as decor for events and special occasions. Brandcourage sort to develop a narrative that pushed their brand beyond being seen purely as a florist. The brand needed to say more that ‘what’ it offered in terms of products and services (which was very much the market dynamic across their competition) – they needed to address ‘why’.
‘Because emotions need a voice’ talks directly to gift giving and the relationship between the giver and the receiver. The play on emotions was a strong differentiator to own in terms of communications real estate saying that there are flower shops that sell beautiful flowers; there are gift shops that sell ingenious gifts; but Beato is different. We exist to help those for whom words are not enough, who want to express their emotions to others, but don’t always know how to do it. We do this in the art of gifting.