ISS International School

Realising Potential

ISS International is one of the oldest privately operated international schools in Singapore and whose founders are still actively involved in its operations – evolving the brand was not so much about the history and legacy but looking forward to concentrate on their core strength. We wanted a promise that aligned with the hopes and dreams that every parent has for their child; every teacher has for their student; and every individual student has for themselves. ‘Realising potential’ was supported by their core attributes of nurturing (educators that care), inclusive (growing students’ potential) and empowering (create life-long learners). It was a path that lead to a new identity and visual language that was developed to support this positioning in both the traditional media and digital space that was created to empathically underscore their promise as well as contemporise their future marketing and communications.