ISS Spring School
Spring School Delights
“ISS Spring School promises to be a journey of exploration and fun. Whether learning how we can play our part to protect the environment, dancing your way to better fitness, or discovering techniques to improve our English – ISS Spring School will keep you invigorated and renewed!”
Let’s face it, who wants to go to school in their holidays? To address this communications challenge Brandcourage created a sub-brand for ISS International School aimed to promote their spring school break activities. This followed in close alignment with their summer school sub-brand, but used the cooler tones of blues and greens (versus oranges and reds of summer school). The tone and matter of the copy was very conversational at a peer-to-peer ‘kids’ level; combining photography and illustration in a highly inspirational and fun way. Maybe it could be fun after all?