Raffles City Tower

Beat of the City

Created to capture the energy and vitality of Raffles City during the renovations of its iconic office tower – the campaign FEEL THE BEAT OF THE CITY featured a showsuite that was designed to tell the story behind the architectural changes, benefits and the new technologies that will be applied to the property in the coming months. Brandcourage conceived the overall creative idea and continues to work closely on the day-to-day implementation including videos, give-aways, competitions, signage and other ephemeral requirements.