Shoppes at Four Seasons Place
Now the style comes to you
The ‘Shoppes at Four Seasons Place’ will be a retail showcase of the contemporary new development at Four Seasons Place. It will stand as a marque brand of luxury, comfort and refined elegance. This will be a mid-size mall in the heart of KL and will be a forward, effortless and confident shopping environment that brings together selected unique brands from around the world, in a one-of-kind shopping experience that bring the contemporary luxury niche alive.
In developing this new brand, Brandcourage started with looking at the messaging. The language of the ‘Shoppes at Four Season Place’ brand is the language of fashion — words like audacious, bold, dramatic, extravagant will set the tone of a brand that is not shy of what it is and what it stands for.
At its heart is a value proposition of bringing world famous and renowned fashion names to their customers in a manner befitting them as consummate shoppers. The line ‘Now the STYLE comes to you’ is one of many messages that use this brand language, to talk about the brand in a unique way. This is not a brand that needs to shout through garishness but screams fashion, style and understated elegance without breaking even breaking a sweat.