Singapore River

Where it all began

Brandcourage were appointed by the Singapore River Organisation (SRO) to rethink the brand and communications strategy for the entire Singapore River precinct. In doing so, we looked at the Singapore River as far more than just a location. It means many things to many people. It is rich in culture, history and has touched the lives of millions of Singaporeans and visitors in different ways. Looking forward, Singapore River will now take its rightful place as a powerful brand uniting three of Singapore’s most popular and diverse waterside precincts. Whether you’re thinking about the origins of Singapore or reflecting on a great night out this is the only place where both have happened. This is where it all began.