Live the Heritage
Straits Canopy is a young lifestyle brand showcasing Singapore’s unique heritage to the world. It is proud to represent this region and the notion of being a ‘melting pot’ for so many different people and cultures. Straits Canopy is leveraging the Peranakan people’s history as a vehicle to interpret the beauty of blending. Brandcourage assisted the young brand in its beginning by working out the Brand DNA, defining the identity and personality and also worked on various communication tools, such as packaging, labels, website and digital presence.